Marketing Articles

General Marketing Resources

Networking

Copywriting

Publicity

Search Engine Placement

Web Site Marketing

Marketing Research

The following companies provide extensive marketing research information. You do have to be a client to receive their reports or consulting services, but most of them either provide some free research at their sites, reports or have a temporary membership available at no cost.

Aberdeen GroupFounded in 1988, Aberdeen Group provides IT consulting and market strategy advice to the IT supplier community. Steeped in technology and armed with end-user field research, Aberdeen focuses on answering clients' critical business and technology questions in the context of the Internet economy and across the product life cycle. Headquartered in Boston, Massachusetts, Aberdeen Group has offices in Palo Alto, California and Amsterdam, The Netherlands. For information technology users, Aberdeen comprehensively assesses information systems needs within the context of each client's specific business policies and competitive marketplace, recognizing that every organization's strategy, tactics, and objectives differ. Assignments include developing and reviewing enterprise-wide information architectures of hardware, software, and communications; providing objective, outside guidance for creating time-phased, business strategy-directed, information systems road maps; furnishing specific supplier analysis within the context of users' requirements; and evaluating the benefits and shortcomings of emerging technologies for production applications.

NEW! e-commerce-research.com, (ECR), is a specialist in marketing research and competitive intelligence for dot-com firms. We offer a comprehensive suite of marketing research and competitive intelligence services to aid dot-com firms and start-ups in developing their business plans, setting competitive strategy, and identifying customer requirements. The scope of our work covers three focused areas of research. Secondary Research - Focused information gathering and analysis from existing published sources. We have access to a large number of information sources to support inquiries on virtually any subject. Primary Research - Custom information gathering and analysis through the use of focus groups, personal interviews and quantitative surveys administered online through the Internet. This research is highly focused on client specific initiatives and is proprietary and confidential. Competitive Intelligence - A rigorous assessment of the competitive landscape for a client firm with a review of its competitive advantages and disadvantages and recommendations for sustainable competitive strategy. Taken together, we offer a comprehensive mix of research and intelligence services to help dot-com firms and start-ups develop high performance business practices and compete successfully in highly competitive markets. For more information on our services please contact us at: http://www.e-commerce-research.com, Mike Taylor 480-945-5020, mike@e-commerce-research.com

Forrester Research Forrester Research is the leading independent Internet research firm, analyzing technology change and its impact on business, consumers, and society. Forrester's "Whole View" of the Internet economy enables clients to weave together Internet commerce initiatives with eBusiness technology to satisfy customers' changing needs. Clients receive continuous research and analysis through Forrester eResearch (TM) Reports, an array of advisory services, unique Web-based bit products, and topical events. Established in 1983, Forrester is headquartered in Cambridge, Mass. Forrester's European Research Center is located in Amsterdam, Netherlands, and its UK Research Centre is located in London. Additional information about Forrester Research can be found at www.forrester.com.

Gartner Group Gartner is the world leader in providing business technology research, consumer and market intelligence, consulting, conferences and decision-making tools. We help you discover, create and implement breakthrough IT and business strategies to achieve a competitive advantage.

Jupiter Research Established in 1986, Jupiter Communications is based in New York City, with operations in London, San Francisco, Stockholm, Sydney and Tokyo. Jupiter Communications, the worldwide authority on Internet commerce, provides strategic analysis and insight to give businesses a competitive advantage in a complex and rapidly changing Internet economy. Jupiter provides its business-to-business and business-to-consumer clients with comprehensive views of industry trends, accurate forecasts and today's best practices, all backed by proprietary data. Jupiter's research and advisory services, offered on a continuous subscription basis, provide written analysis, supportive data and access to expert analysts.

Meta Group META Group helps companies make better information technology (IT) decisions by providing research and unlimited analyst consultation relevant to their specific business needs. Offering advisory services, strategic consulting, and research/interactive reports that span the full spectrum of IT, META Group addresses the latest technologies, industry trends, and business challenges. With more than 2,000 client companies worldwide, META Group differentiates itself from other information providers through its commitment to highly personal service (enabling "analysis in context"), bottom-line answers, and objectivity. To support this promise, META Group reinvests almost 50% of its revenue back into research and client services.